Literature Review

Books I have looked at the begininng of my Research

Borrelli, L B, 2002. Net Mode Web fashion now. 1st ed. london: Thames & Hudson.

This book analysies the uses of the World Wide Web to fashion.  It identifies the sites that are most effective for the established big names.  However what particularly interests me is the exploration of how small and new companies are utilising the versatility of this technology to great affect.  It is a great visual reference in paper format of what is out there digitally and opens my mind to marketing/exhibiting fashion in a digital format.

Warwick A  Cavallaro,D, 2001. Fashioning The Frame. 1st ed. New York: Berg.

This book examines the body in relation to dress. How clothes define who we are and individualise us. It examines how dress reminds us daily of the margins and boundaries we observe for the purpose of self construction. I am interested in this study with relation to what makes us choose to buy the clothes we do. It is relevant to understanding how to promote fashion.

Gianluca Bauzano, 2001. Roberto Capucci: Timeless Creativity. Edition. Skira.

This beautiful book was published on the occasion of the exhibition Roberto Capucci. Creativita al di la del tempo, Venice, February 13 – 27 2001. Visually beautiful it follows Capuccis journey  following his desire to be completely independent and free to be experimental. He left the institutionalised structures of the fashion world with the intention of producing just one collection a year.  He said he wanted each collection to be like an exhibition, similar to the one man show by an artist.  I am fascinated by these links between the fashion designer and the artist and art and fashion and the correlation between the catwalk show and exhibition in a gallery.

Mike Easey, 2008. Fashion Marketing. 3 Edition. Wiley-Blackwell.

Fashion Marketing does what it says on the cover it looks at all the nitty gritty of marketing fashion. The particular interest for me is its discussion of the most effective way to get my message across about a new range. It offers a practical guide to the major decisions about marketing that help you to fulfil creative potential and be financially successful.